Selling Scotland in Europe

Scottish businesses should not be afraid to harness the widespread high regard in which Scotland is held across Europe, in developing existing and building new business opportunities in the enlarged EU, according to Scottish MEP John Purvis. In an address to Aberdeen and Grampian Chambers of Commerce today, he stressed how business ventures should be encouraged to try new initiatives if they want to take advantage of opportunities in the expanded market.

John Purvis told Chamber of Commerce delegates:

"Many have expressed concerns that the focus of Europe will shift as support is being channelled to the Accession States. But EU enlargement offers new markets and new opportunities for businesses that are looking to expand or to try something new.

"It’s too easy for enterprises to shy away from trying a new venture or new avenue for their business because of the fear of failure. Scotland has a history of innovation, so our budding entrepreneurs should be encouraged to try out new ideas and explore new opportunities.

"We should not be afraid to build on Scotland’s unique heritage and culture which offer the opportunity for businesses to differentiate their products and to target niche markets. Even our tartan image has been invaluable, not only for tourism but for an appreciation of the quality products that Scotland has to offer. Scotland is also respected worldwide for its contribution to philosophy, literature, art, invention and industrial development.

"If we build on our strengths and look to capitalise on the opportunities which an expanded single market has to offer, then Scottish business can engineer itself into the heartland of Europe. With the Accession States expected to become the fastest-growing economies in Europe in coming years, our businesses with initiative and imagination – and the determination to rise to the challenge – should be looking forward to a prosperous future.”

Note to News Editors

In 1999 John Purvis was returned to the European Parliament as one of two Tory MEPs. Having served as MEP for Mid Scotland and Fife from 1979 to 1984 he is one of Scotland’s most experienced European parliamentarians. Since his re-election John has been appointed to two highly influential positions. He is Vice Chairman of the European Parliament's Economic and Monetary Affairs Committee and is also a full member of the Committee on Industry, External Trade, Research and Energy.

For more information, contact:
Polly McPherson
ndigo
Tel: 0131 554 9150
Mob: 07810 891 831
E-mail: polly@indigopr.com