| June 2001
The following is the text of a lecture that will
be given by Struan Stevenson MEP to a series of
meetings in Germany, organised by the Deutsch-Englische
Gesellschaft.
Deutsch-Englische Gesellschaft Lecture Tour
18-22 June 2001 Heidelberg, Frankfurt, Leipzig,
Berlin.
REFORM OF THE CAP AND THE CHALLENGE OF ENLARGEMENT
INTRODUCTION
It is a great privilege to have been invited
to undertake this lecture tour by the Deutsch-Englische
Gesellschaft. Apart from my delight at meeting
many members of your organisation, it is also
a great opportunity for me to broaden my knowledge
of your wonderful country. I have, in fact, visited
Germany many times. On four separate occasions
I was invited here by the Konrad Adenauer Stiftung,
touring parts of East Germany before the Wall
came down, including Weimar, Halle and Erfurt.
On another occasion we visited Coburg, to view
the East German border fortifications that cut
a sinister swathe through the forest there.
After the Wall fell, the Konrad Adenauer Stiftung
invited a group of us back to Berlin to see the
progress being made following reunification. And
in my previous existence, prior to being elected,
I had a PR Company in Scotland and one of my main
clients was in Berlin, so I found myself having
to visit on at least a dozen occasions. I love
Berlin and just hope that it's current money problems
can be quickly resolved. Margaret Thatcher once
famously said, "Pennies do not come from heaven.
They have to be earned here on earth." Sometimes
the people who run our cities forget that.
But money aside, I always find the people of
Berlin friendly and the politicians confident,
as well they should be, in the re-born capital
of a reunified Germany with the beautifully refurbished
Reichstag. Indeed, when enlargement of the European
Union takes place shortly, Berlin will be positioned
right at the heart of the new EU, a vast single
market with a population of 500 million people,
stretching from Finland to Greece and embracing
the former Soviet satellites of central and eastern
Europe. This new economic giant will dwarf even
America.
But in the words of your great poet and dramatist
Goethe, "The world is empty if one thinks only
of mountains, rivers and cities; but to know someone
here and there who thinks and feels with us, and
though distant, is close to us in spirit - this
makes the earth for us an inhabited garden."
This is why I congratulate the Deutsch-Englische
Gesellschaft for your work in furthering good
relations between our two countries. As some of
you may know, William Hague recently signed a
joint declaration with Friedrich Merz on "A New
Constitution of Liberty and Responsibility." The
constitution explores some of the challenges that
face Britain and Germany in a world shaped by
globalisation and goes on to illustrate the breadth
and depth of our shared approach to these challenges.
As you know, William Hague has now announced his
resignation as our Party Leader, following Labour's
second landslide at the General Election ten days
ago. I hope that whoever takes his place may continue
to foster strong links between Germany and the
UK and that my lecture this evening can contribute
in some way towards this shared agenda.
THE COMMON AGRICULTURAL POLICY
Now let me turn to the subject of my dissertation
this evening.
The CAP is a monolith. It currently devours more
than half of the entire funding of the European
Union. Despite a guarantee to protect the welfare
and improve the income of EU farmers contained
within the Treaties, in reality, agriculture is
in crisis. Now looming enlargement of the EU,
together with the rapid development of globalised
trade, look set to exacerbate further the crisis.
How will EU farmers adjust to the new reality?
Agriculture is under enormous pressure at the
present time and nowhere more so than in the UK.
In my country, net farm incomes have fallen disastrously
during the past year to an average of around £3,800
(6000 Euros) with hill farmers earning a fraction
of that sum. The BSE crisis, the swine fever outbreak
in late 2000 and the disastrous foot and mouth
outbreak, coupled with the strong British pound
and the weak Euro, have seriously damaged the
UK farming sector. The past five years have witnessed
a collapse in farm incomes to levels almost reminiscent
of the earlier part of the last century.
A recent National Farmers Union survey of more
than 5000 farmers painted a stark picture of life
on a knife-edge, with the majority of farmers
desperate to get out of the industry but unable
to afford to retire. The capital value of their
assets has been overtaken by the size of their
bank borrowings.
More worryingly, 66% of farmers' children said
that they had no intention of following their
fathers and mothers into the family farm. The
long hours, burgeoning bureaucracy, dire financial
returns and gross instability of the industry
have completely overwhelmed them. The burning
pyres of more than 4 million animals slaughtered
during the foot and mouth epidemic was for many
farmers the last straw. Everywhere in the industry
one sees a picture of stress, worry, overwork
and depression.
And the UK agricultural industry is not alone
in suffering under the CAP. Add to this equation
the on-going difficulties involved in resolving
international trade disputes under the WTO, together
with the looming enlargement of the European Union
and you can understand why many EU farmers face
a sombre backdrop against which they must judge
the industry's future. Those who will survive
must chart a new way forward. That is why the
mid-term review of the CAP, due next year, will
now become a vehicle for wholesale reform.
Many farmers regard EU enlargement as a threat.
They consider it likely that the accession of
up to ten East and Central European countries
to the Union will trigger an end to farm subsidies,
dairy quotas, set-aside, intervention and a plethora
of agricultural support mechanisms. They feel
that structural funding will drift inexorably
from the West to the East and that the new Member
States will use their growing economic prosperity
and increased productivity to flood the West with
cheap produce.
There may be some truth in this; however, EU
enlargement will provide many benefits and opportunities
as well as challenges for the EU farm sector.
But it is only one of the forces now driving the
need for radical reform of the CAP. The BSE and
foot and mouth crises have seriously undermined
consumer confidence. There have been dramatic
falls in meat consumption - up to 50 or even 60%
in some Member States. Clearly, a new direction
has to be found if the EU agricultural industry
is to survive.

THE COST OF THE CAP
The unravelling of the bloated CAP
will be an enormous task and exposure to the full
blast of market forces will have a huge impact
on a farming sector long grown accustomed to a
cushion of grants and subsidies. But we cannot
afford to duck this issue any longer. The CAP
now devours 49 billion Euros each year; much of
it still spent on storage and distribution of
food surpluses and market protection measures.
The CAP accounts for roughly 80% of all agricultural
subsidies worldwide and yet it has left a trail
of destruction and impoverishment in its wake.
50 years of manic regulation, red tape, market
distortion and grand illusion has ended in the
blazing bonfires of diseased livestock which we
have seen in Britain, France, The Netherlands
and Ireland. The CAP is a cartel, more reminiscent
of an old Soviet 5-year plan, but even more bureaucratic.
It all has to change. EU farming will need to
become lean and mean to thrive and prosper in
the new competitive marketplace.
The CAP was originally created with
the goal of increasing agricultural productivity,
to ensure that citizens of the EU could be properly
fed and never again have to confront food rationing.
Unfortunately, the policy was a victim of its
own success to the extent that it soon had to
be redesigned to help manage the problem of over-production
in almost every sector. The first response was
to clamp down on supply by means of quantitative
restrictions or quotas.
More recently, the CAP embarked
on a new approach based on two core elements:
lowering institutional prices for key products
and offsetting the impact of these cuts on producer
incomes by means of direct payments.
In other words de-coupling subsidy
from production, in line with WTO regulations.....or,
to put it another way, subsidising the shepherd
rather than the sheep. The trouble is, while the
European Commission has rigorously applied the
policy of de-coupling in the livestock sector,
in the arable sector and particularly in the Southern
Member States, production-linked subsidy is not
only still the order of the day, it is also being
actively promoted by the European institutions.
A recent report in the European
Parliament recommended that support for the olive
oil industry should be calculated on the number
of trees an olive farmer grows. So much for de-coupling!
The report even went on to recommend the introduction
of special grants for table-olives. In an industry
which swallows over 2.4 billion Euros annually
in subsidies and which has been at the centre
of fraud allegations again and again, this is
completely unacceptable. It is also horrifying
to note that the European Commission pays over
1 billion Euros in subsidy every year to the tobacco
growers of Greece, Spain, Italy and France. We
claim to be at the cutting-edge of health reform
in the EU and yet we dish out this enormous subsidy
to an industry, which kills half a million EU
citizens every year.

KEY OBJECTIVES OF THE CAP
It is worth reminding ourselves
of the key objectives of the remodelled CAP as
set out at the 1999 Berlin Summit:
- A competitive agricultural sector
which is capable of exploiting opportunities
existing on world markets without excessive
subsidy, while at the same time ensuring a fair
standard of living for the agricultural community;
- Production methods, which are safe and capable
of supplying quality products that meet consumer,
demand;
- Diversity, reflecting the rich tradition of
European food production;
- The maintenance of vibrant rural communities,
capable of generating employment opportunities
for the rural population;
- An agricultural sector which is sustainable
in environmental terms, contributes to the preservation
of natural resources and the natural heritage
and maintains the visual amenity of the countryside;
- A simpler, more comprehensible policy, which
establishes clear dividing lines between the
decisions that have to be taken jointly at Community
level and those which should properly remain
in the hands of Member States;
- An agricultural policy, which establishes
a clear connection between public support and
the range of services which society as a whole,
receives from the farming community.

CAP WINNERS AND LOSERS
I think it is plain to see that
the CAP has failed in every single one of these
key objectives. And who pays for this disastrous
policy? The winners are France, Spain, Greece,
Ireland, Denmark and Portugal. The losers are
Germany, Italy, the UK, Netherlands, Belgium,
Austria, Sweden, Finland and Luxembourg.
Let me give you a few examples:
France contributes 6.9 billion Euros a year to
the CAP, but gets back 9.4 billion Euros. Spain
contributes 3 billion, but gets back 5.2 billion.
Meanwhile, Germany contributes a massive 10.4
billion Euros but only gets back 5.8 billion.
The UK gives 5.5. Billion and gets back only 4
billion. So you see, there is far from being a
level playing field in terms of financing the
CAP. There is a clear North-South divide between
the winners and losers in the funding battle,
with the South enjoying a relatively prosperous
agricultural economy; much of it financed by the
North. While farmers in many Northern Member states
are facing their most difficult period in almost
a hundred years.
The biggest farmers are also the
biggest gainers from the CAP, with 20% of all
the farmers in the EU receiving more than 75%
of the total CAP budget. The Spanish Government
has milked the CAP so successfully; they have
now told the Council of Ministers that unless
they receive a guarantee of continued funding
at the present levels, they will block EU enlargement.
Portugal and Greece have done likewise and now
even Ireland has voted against ratifying the Nice
Treaty in a referendum.

RADICAL REFORM
What an awful mess. Clearly something
has gone badly wrong. So the time has come to
revisit these core policies and start again. Chancellor
Schroeder has said that he might even consider
repatriation of the CAP, dispersing the annual
budget to Member State governments to spend on
supporting their own agricultural industry and
countryside as they wished. As the biggest net
contributor to the budget, we should listen very
carefully to what Schroeder is saying. He appointed
a Green as Agriculture & Consumer Protection Minister.
She is now calling for a switch from industrial-scale
farming towards more sustainable, ethical, environmentally
friendly agriculture.
Italy has also appointed a Green
as Agriculture Minister last year and both Germany
and Italy have joined Britain, Sweden and Denmark
in the reform camp. Even the Dutch are showing
signs of becoming sympathetic to reform. Now Agriculture
Commissioner Franz Fischler has acknowledged that
the tide has turned.
He says that while the EU has recognised
the social role of agriculture, it has also determined
that future policy should focus on care for the
environment and the countryside as well as on
safe and welfare-conscious food production.
Sustainability means that we must
use our resources in a way that will ensure there
is a viable industry for future generations to
inherit. Therefore sustainable development means
including social, economic and ecological objectives
under the same heading. That is why a proper balance
must be struck embracing these three objectives.
For this to happen, the EU must ensure that minimum
standards are laid down for each of these three
policy areas.

THE ACCESSION STATES
The Commission is currently in the
process of drawing up a common policy for sustainable
development and as a first component have insisted
on compulsory environmental standards in a comprehensive
policy covering organic farming, nature protection
and protection of the landscape. The applicant
countries will need to be prepared to meet these
rigorous new standards and funding will be available
to assist them in doing so. However, the accession
states have a golden opportunity. They are joining
the existing 15 member states at a time of significant
change in the CAP. They also have a wonderful
legacy of organic farming and, with the availability
of cheaper labour, should have a clear advantage
in this market.
For sustainable development and
sustainable agriculture to preserve rural areas,
we need sound structures, sound financial measures,
good ideas, realistic strategies and committed
people in local authorities, municipalities and
the regions. We need to put the structures for
enlargement in place. SAPARD and other financial
arrangements will allow this to happen through
the exchange of ideas and experiences. The SAPARD
programme is particularly important for the restructuring
of rural areas. Only 4.2% of the workforce in
the EU are employed in agriculture. But in the
applicant countries this figure ranges from 5.5%
in the Czech Republic to 26% in Bulgaria. The
liberalisation process in agriculture must begin.
To achieve this, in almost all the applicant countries,
around 1/3rd of the budget has been earmarked
for structural development, because jobs will
have to be created outside farming and rural areas
This is the only way that restructuring will be
socially acceptable.
This process has already started
and most of the accession states are going through
the painful transformation necessary to meet the
requirements of the acquis communautaire,
as they prepare their farming sectors for full
EU membership. But they need to be encouraged
and applauded in this process. I fear that the
EU is now dragging its feet over the whole question
of enlargement. The selfish and greedy attitude
of Spain, Portugal and Greece to the question
of future structural funding, coupled with the
rejection of the Nice Treaty by Ireland in their
recent referendum, could put the brakes on the
whole process of enlargement.
This will inevitably lead to disillusionment
and disaffection in the accession states. Already
opinion polls are indicating dwindling support
for EU membership in countries such as Slovenia,
considered in Brussels as one of the fast-track
candidates. So we need political leadership to
press ahead with the enlargement process without
delay. We need to set out a clear road map and
a strict timetable. If we do not set out a clear
strategy, we risk frustrating the candidate countries
and driving them back towards communism. If this
happens, in the long term we would all be the
losers. By delaying or blocking enlargement, we
will simply exacerbate the problem of asylum seekers
coming illegally to the West in search of work,
while instability and conflict escalates in the
East.

CHINA'S INTEGRATION INTO THE WTO
And if enlargement poses a problem,
globalisation poses an even greater threat. Last
November I visited Guizhou Province in China,
to see for myself how one of the poorest parts
of the People's Republic was preparing for full
integration into the global economy through World
Trade Organisation (WTO) membership. For the poverty
of the peasant population in Guizhou and the prospect
that they might become even poorer under the WTO,
has raised fears of a free-trade induced famine
across rural China. The leadership of the People's
Republic, mindful that they themselves came to
power through a peasant revolution that had its
roots in the countryside, are searching desperately
for ways to placate the peasants. They know every
dynasty that ever ruled China was overthrown by
peasant revolts and they do not wish to suffer
a similar fate.
In Guizhou, the peasants can be
seen trying to scratch a living out of the poor
soil. Local women, their backs bent under the
burden of baskets tied to each end of heavy wooden
poles, carry dung from tiny farmyards to fields
sometimes many kilometres away. They dump the
dung in neat little piles before making their
weary way back to the farmyard for another load.
In the fields, the men plough the turf with single-furrow
ploughs pulled by water buffalo. It is a vision
of an agricultural way of life unchanged for the
past two thousand years. And it is evident not
only in Guizhou, but also across much of rural
China, where 900 million peasants eke out a forlorn
existence, on an average income of less than 500
Euros a year.
China's farmers are impoverished
and yet the food they grow costs far more than
that being grown by foreign producers. With WTO
membership, a flood of high quality, low-price
produce from abroad will surge into China, de-stabilising
the struggling peasant masses, driving them off
the land and into the cities. Each new tractor
that arrives in Guizhou will displace at least
ten peasants from their jobs. And yet Beijing
is determined to keep these people on the land,
fearful that a mass drift into the cities could
undermine China's fragile social stability.
Having agreed to lower import barriers
and eliminate export subsidies as part of WTO
membership criteria, Beijing is now being forced
to confront the prospect of introducing the Chinese
equivalent of the CAP in order to subsidise its
rural population. But if the CAP in Europe costs
49 billion Euros a year, just imagine what the
cost of a Chinese CAP would be? It is incalculable
and well beyond the means of Beijing. With current
WTO rules demanding the de-coupling of farm subsidy
from production, the Chinese authorities will
need to look for new ways of paying the peasants
to keep them on the land.

THE FUTURE FOR FARMING
So what does the future hold for
Europe's farmers? The long-term solution must
inevitably be found in the marketplace. The market
is king. The market drives everything. For far
too long European farmers have been lulled by
a sea of subsidies into producing commodities
that the market did not want, or already had in
abundance.
Those days are gone. To survive,
farmers must identify niche or, in some limited
areas, global marketing opportunities and produce
goods that the consumer wants and needs. They
can do this collectively or individually, through
marketing co-operatives, producer organisations
or similar bodies.
Agenda 2000 must be viewed only
as a temporary stopgap measure. It is a means
of utilising taxpayers' money to cushion the rapid
downsizing of the farming sector to a lean and
mean, marketing machine. Farming will not survive
unless it can rise to meet the challenges of enlargement,
globalisation and the liberalisation of trade.
Reforms of the CAP will need to
be geared towards protecting both consumers and
farmers. There will need to be stricter controls
of the production process and a move towards building
quality-based competitiveness into the industry.
Farmers will have to become less dependent on
subsidy and on market intervention and focus more
on high quality regional markets. Environmental
protection and sustainable rural development must
be key parts of the reform package.
To achieve these new objectives,
subsidies will have to be re-directed towards
growth and productivity increases involving environmentally
friendly cultivation and improvements in quality.
There will also need to be a reduction in animal
density per hectare across all sectors with active
promotion of on-farm feed production.
With half the world starving, the
EU must find, in this age of high technology,
ways of delivering, storing and distributing food
to the developing nations as an alternative to
cash aid. However such assistance must be given
in a way which does not undermine the ability
of those nations to help themselves out of poverty
and decline. Such an initiative could provide
a solid foundation for the EU's highly productive
agricultural sector.
However, for the remainder of the
farming industry, the challenge will be to match
supply to consumer demand. In other words, to
satisfy the age-old law of economics. No longer
will farmers be able to rely on such absurd policies
as 'set-aside' which reward producers for non-production.
Nor, particularly in the context of enlargement,
can we seriously consider it likely that the current
system of milk quotas, income support and intervention
can be allowed to continue.

DIRECT MARKETING
Farmers and growers produce a wide
range of high quality agricultural outputs to
high environmental and animal welfare standards.
However, a similar level of competence in marketing
does not always match their production skills.
For many producers, a greater understanding of
the operation of the food chain and the significance
of customer/consumer demand in driving market
change, and the requirement of today's major buyers,
are essential for future competitiveness.
It is important to recognise that
farmers in the EU are responsible for around 80%
of the total landmass of the Community. Their
primary role is to supply high quality and fresh
foodstuffs while at the same time, preserving
and protecting our landscape heritage. Safeguarding
and strengthening our domestic and international
market position for agricultural products will
mean placing ever-greater emphasis on quality.
An important part of future marketing campaigns
will involve labelling, ensuring that consumers
have a clear knowledge of the source, production
methods and quality of the goods on offer.
Direct marketing of agricultural
produce and the stimulation of regional market
services will play an important role in developing
and securing new outlets for farm produce. Farmers,
hoteliers, restaurateurs, butchers and shopkeepers
will all benefit from the strengthening of the
market. In particular, small and medium-sized
enterprises will regard the diversification and
differentiation of products to be an opportunity
to safeguard their enterprises and their jobs
on the farm.
New opportunities of income growth
result first and foremost from farm-based direct
marketing programmes and from accommodation of
guests, from organic farming, from the production
of plants for energy generation and from assuming
communal services. The advantages of direct marketing
for a family farm can be summarised as follows:
- Risk improvement by means of several bases
for gaining a livelihood.
- Safeguarding jobs on the farm.
- Adding higher values to products.
- Contacts to consumers.
- Production of special products.
- Promotion of creativity, self-initiative and
sole responsibility.
- Promotion of the regional identity.
The most common form of farm-based
direct marketing are farm shops, farm-gate sales
and farmers markets. Although there is increasing
evidence of growth in this area, scope exists
for considerable further expansion. It is commonplace
in France, for example, to find leaflets in most
village shops advertising every individual local
commodity from cheeses, garlic, and foie gras
to bread and wine. Farms and shops offer 'tastings'
and guided tours, thus benefiting from exploitation
of the tourist potential from food production.
All of this is a far cry from the
traditional farming methods we have traditionally
pursued in the UK, where most farmers regard their
role as primary producers and care little what
happens to their produce once it has left the
farm or been sold in the mart.
Diversity, based on agricultural
and extra-agricultural activities is the reality
of many farm systems throughout Europe. For example,
the co-operation of agriculture with the tourism
industry and the catering trade increases the
attractiveness of the countryside in many areas
of the EU. The production of regional specialities,
combined with direct marketing, has proved very
popular with visitors. Innovative and saleable
products can only be produced and marketed by
means of close co-operation between the farming,
food, beverages and grocery trades. Marketing
associations and producers' groups increase the
effectiveness of farm-based supply and are necessary
prerequisites for the long-term success of alternative
forms of marketing.
So we must do everything possible
to promote and encourage the entrepreneurial spirit
of our farmers. If we are to secure a sustainable
future for the EU agricultural sector then we
must give a high priority to protecting the interests
of those who live and work in our rural areas.
Only by so doing, can we hope to lead the world
in producing high quality food in a healthy environment
and a beautiful countryside.

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